Stepford Shampoo - Door to Door

While marketing globally would be the best way to get results, it would mean that people would notice the changes faster and stop them faster. Therefore a quieter, local approach would be the best short-term solution. But how to get the Shampoo straight into small homes? Well, why not sell them door to door, ensuring that we know where the new Stepfordized individual is and checking in real time the process.